“The architecture in the ski resort of Avoriaz in the French Alps is certainly unique. Some may even say austere.
But the beauty of the resort's apartment blocks lies in them being built to replicate the landscape, as you look up from lower down the mountain - and it achieves this aim with great effect.
While Avoriaz has long been considered to be of architectural merit, for most people the more traditional wooden Alpine chalet look has typically been more appealing for a ski property.
But in recent years, a greater appreciation of resorts such as Avoriaz - and even the brutalist resort of Flaine - has begun to emerge.
Modernism is in
It may not be to everyone's tastes but there has been a greater appreciation of modern ski resort architecture over recent years.
This shift is reflected in the interiors of the latest chalets to be built in the resort, with their modern design including graphite-coloured kitchens and black fixtures and fittings.
High end buyers are increasingly interested in a style that reflects what they would choose for their own home rather than one imitating an old-fashioned Alpine look."
Epitomising this look is a new chalet from VIP SKI, which was built specifically for rentals in Avoriaz.
Its plans were put together by the company's boss Andy Sturt, with the interior design completed by Laughland Jones.
Interior designer Andrew Laughland, explained: 'Avoriaz is stunning, in an avant-garde way. There is great continuity in the architecture.
Pops of colour
'Inside the chalet, there are lots of oranges, with a grey, modern background. We tried to make it jolly and fun, along with durable.
'The art is colourful and the cushions are lively. There are nooks and crannies that light up.
'There are lots of bright colours with pings of copper, which is a material often used on the outsides of chalets as it is good in cold climates.'
He concluded: 'The attention to detail is second to none. That is reflected throughout the whole operation at VIP SKI. If you go there, then you will be really well looked after.'
Andy Sturt, owner of VIP SKI, added: 'With any ski property, altitude and location are key, and we have achieved this by choosing to build at 1850 metres, on the slopes and in the centre of Avoriaz.
Find out more...
You can read the full article online. Chalet Kobuk and Chalet Beluga are fully booked for this season, but we’re taking bookings for winter 2019/20 in all seven of our new Avoriaz chalets. Call the team on 0208 875 1957 to experience the magic of Avoriaz for yourself.