APS-Select Ltd, trading as VIP SKI, has ceased trading and is now in Administration. Read more

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The VIP SKI story

A word from Andy Sturt, Managing Director of VIP SKI.

Over ten thousand skiers travelled with us last year and 99% said that they would choose to travel with us again. I am very proud of this number but if you are not one of them then you probably need to know a little more about us.

With hundreds of glamorous websites jostling for position on the Google search pages it really is difficult to sort the trustworthy from the unreliable and the real ski companies from the agents and brokers. After all, it is easy to build a flash website, quite a lot harder to deliver the perfect ski holiday.

So how did it all start?

It only seems yesterday that I typed our first ski brochure with one finger, my family helped lick two hundred stamps and we popped the envelopes optimistically into the postbox. Frighteningly that was over 30 years ago now, Mrs T was at Number 10, Duran Duran were top of the charts and Frank and Pat were behind the Queen Vic bar. My raison d’être then was perhaps naive, certainly simple; to provide honest and good value ski holidays and to treat all our customers exactly as I would wish to be treated myself. Cliché perhaps, but no less true for that.

We started building chalets in 2001

We have built most of our chalets ourselves; think boutique-hotel chic or chocolate box charm. Put it another way; smart contemporary or traditional mountain design, snugly wrapped in handsome local timber and generously filled with plump inviting sofas and roaring log fires.

Design is a hobby of mine that has become core to our business. This has allowed us to build up a portfolio of property that is designed around the needs of our guests. Fabulous resort centre and ski-in ski-out locations, plenty of altitude, cinemas, hot tubs and room to swing a Marmotte. Choose from an ‘à La Carte’ menu of property to suit every taste and budget. Our Estates Manager, Mike Duffin, now looks after our chalets as if they were his own. 

We care and you can trust us.

Over the years I have tried to collect around me happy, hardworking, capable and honest people who value my original objective and care as much about our guests as I do. Today, 30 odd years and a good few grey hairs later, 300 colleagues and I still care passionately about your holiday.

Please do watch our short video explaining why I still love what we do...


Our business in 10 words

To try and explain why I trust us to look after you, I have pondered the 10 words that encapsulate what we do; if you have the time then please browse through those words that might be important to you.

Genuine ...[staff]
Thoughtful ...[service]
Delectable ...[food]
Desirable ...[chalets]
Atmospheric ...[clubs]
Dependable ...[childcare]
Knowledgeable ...[team]
Reliable ...[ski schools]
Generous ...[ski areas]
Effortless ...[travel]

Providing ski holidays for over 30 years

We believe that a ski chalet holiday should be easy and seamless, which is why we include flights, transfers and catering. We can also help you book lift passes, ski lesson and ski equipment; everything can be taken care of.

Our chalets are our pride and joy; over the years we have built up a stunning portfolio of luxury properties selected for their comfort, style and proximity to the ski lifts. We have carefully selected 10 resorts which are known for excellent snow conditions, great skiing and alpine charm.

Each member of the sales team is familiar with the chalets and resorts. We are here to help so please feel free to ask us anything by calling 0208 875 1957. If you’re still in the browsing stage you can read more about what’s provided, our travel arrangements, childcare service and also check live availability right here on our website.


We know we're great, if you still need some more information before making your mind up click here.

Why choose VIP SKI

A chalet holiday for everyone

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