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Nici Hardy Head of Marketing

A Marketing professional with a love of travel and all things ski related. Nici secured her dream job with VIP SKI in 2010 and hasn't looked back since!

Bosnia, Bormio and PBs in slalom

Wed March 01, 2023

We’re thrilled to be sponsoring Max Laughland as he races the European Circuit this season. We’ve been following him closely in recent weeks and what a journey he is on! Here we share some of his highlights…

Selected for the British Squad

What a fantastic start to 2023 when in early January Max was one of 11 athletes selected to represent Great Britain at the Alpine World Junior Ski Championships. Max told us he was delighted to be selected, and relieved to know that all the training, both on and off-snow over the last 6 months had paid off.

The 42nd edition of the Championships, ran in St Anton at the end of January, and saw over 500 of the best young Alpine skiers represent 50 countries across 11 events in one of the biggest gatherings of Alpine skiing talent in the world. Max competed in the Super G, Downhill and Giant Slalom.

Personal best record in Bosnia

Slalom is one of the most powerful and challenging events in skiing. It involves speed, strong carving turns, rhythm and great confidence with speeds reached up to 43 mph.

It comes from the Norwegian word slalåm, from sla(d), meaning “sloping,” and låm, meaning “track.” Max competed in Slalom at Bosnia and scored a fabulous 46 which is a personal best. Well done Max!

1st place in the Super G in Italy

Earlier this month Max competed at the English Alpine Championships in Bormio, Italy. Racing against other British skiers as well as European athletes Max did extremely well securing a 1st and 2nd place in the Under 21s Super G. He also raced in the Giant Slalom and Slalom and whilst he didn’t finish it’s all great experience to take part and ski in competition environments.

Time to re-charge

Max is currently having a well-deserved break at home for a few days so he can recharge and catch up on some admin before heading back to Leogang in Austria to continue his training.

If you think that you might also like to support Max and British Skiing then do not hesitate to drop us an email at sponsorMax@vip-chalets.com or find him on Instagram @max.laughland

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